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The word computer like the device for which this term were devices has undergone vast changes. In the 1940s the term basically meant a device that was used to perform complex mathematical tasks. In those days, the device was a humongous gadget fitted with vacuum tubes and installed with programs that took weeks to configure and re-configure. The 1940s -1950s computer better known as the...

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There is something about social media and social networking that has changed the world of marketing. It has changed the keyword from 'appeal' to 'intimacy'. So today you will hear a client saying I 'feel that brand'. The world's most famous brand 'Coca Cola' is selling its' 'Feeling' we are told to 'Taste the feeling'. The force behind this innovative marketing wave is about many...

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